What do we solve
SERVICES
End-to-end acquisition strategies are designed to convert paid traffic into high-value, retained users. AI-driven audience modelling, disciplined creative testing, and privacy-compliant measurement frameworks ensure scalable growth that delivers measurable commercial impact.
01
Acquisition outcomes:
Lifetime value is strengthened through advanced churn forecasting and precision re-engagement modelling. Incrementality-tested win-back strategies reactivate dormant users while safeguarding organic performance and protecting margin integrity.
02
Retention
Not all APP installs are created equal. Understanding ROI and ROAS via data driven results allow for an full circular funnel approach to performance acquisition marketing and media buying.
03
ROI/ROAS driven results
Certified full lifecycle management of the Mobile Measurement Partner (MMP) ecosystem — from precise SDK integration to privacy resilience, including SKAdNetwork readiness. The result is clean attribution, reliable reporting, and complete transparency across marketing investments.
04
MMP Integration
Strategic procurement combines direct partner negotiations with advanced optimisation models to secure premium inventory at efficient CAC levels. Cross-channel alignment and stringent fraud monitoring ensure every investment contributes to measurable business growth.
05
Media Buying
Creative performance is governed through structured experimentation, real-time analytics, and multivariate testing. Rapid iteration of high-performing concepts reduces acquisition costs, mitigates fatigue, and sustains performance momentum.
06
Creative Optimisation
A privacy-first data architecture and unified BI framework establish a single source of truth across the organisation. Cohort analysis and user journey visualisation enable disciplined, ROI-led allocation of marketing capital.
07
User Management & Analytics
In House and Agency consulting services.
Finding the right talent and expertise to effectively drive your app growth can be a challenge. AppPulse solves this by offering a comprehensive in-house consulting solution designed specifically for app-focused businesses.
Our team works alongside you at every stage of the journey — from MMP integration and data setup, through to strategic media buying, and ultimately optimising for ROAS and scalable growth. The result is a structured, hands-on approach that ensures your app marketing is built on the right foundations and consistently delivering measurable performance.
KEY SOLUTIONS
Key solutions in driving APP performance and growth.
Partnering with all major ad platforms drives scalable installs and high quality users.
Paid user acquisition
Improving discoverability and conversion in APP stores. APP rankings drives organic growth.
App Store Optimisation (ASO)
Improving the install to registration and install to purchase conversion rates via Funnel analysis, LP optimisation and A/B testing.
Conversion Rate Optimisation (CRO)
Custom built client focuses dashboards allow for live reporting and transparency on your performance campaigns.
Data Analytics & Performance
Some highlights from our clients
OUR WORK
Olivier Prentout
Chief Marketing Officer – MTN / Ayoba
I had the privilege to work with Conrad Geldenhuys for 6 years, and together we built the foundation and implementation of the marketing strategy for MTN superapp "ayoba”. Conrad has been instrumental in both the acquisition and retention of users. As a result, we achieved 40M MAU at the end of 2024. His understanding of the digital environment involving numerous POC strategic alliances contributed to making the cost of acquisition below industry standard at all times. His understanding of the African landscape by applying the right strategy to the product is definitely a plus for any brand wanted to expand on the continent.
Your Business
You
We look forward to having your name here!
Janene Brown
MD Access8 digital agency
The team at Access8 partnered with AppPulse as their strategic partner for a new client pitch. The experience and professional insight they gave around the world of Apps was unrivalled. Really looking forward to working closer together on this project.
Client MMP integration
AppPulse undertook a full audit and analysis of a banking clients MMP Adjust. The MMP structure and key measurement factors were improved to allow for a more streamlined tracking process thus optimising the pricing structure. A new media buying strategy was implemented driving improved CRO and ROAS.
App Performance strategy
AppPulse was appointed by a leading sports betting company to drive user growth and ROAS. This new client faced the challenges of having to drive APK app installs whilst still wanting to track users growth. Buying strategies from CPI to CPCU were implemented along with a dynamic rich creative strategy.
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CONTACT
